What should you do when a VC rejects your idea? (2024)

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What should you do when a VC rejects your idea? (1)

Jonathan Shriftman, Partner at Expanding Capital

3 min read

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This is the last of four posts offering practical advice to early-stage startup founders from an entrepreneur turned venture capitalist. Jonathan Shriftmanis a partner atExpanding Capital, a growth stage VC fund that invested in companies like Coinbase, Cameo, Classpass, Postscript and Astra Rockets. Previously Jonathan founded Humin, an AI-powered address book that was acquired by Tinder, andSolé Bicycles, the first direct-to-consumer online bicycle retailer.

You can read the earlier parts of this series here:

  • Advice for early-stage founders
  • Four questions startup founders should ask investors
  • Three signs that it’s time to raise funds

Raising capital can be brutal. We asked Jonathan for his best advice on dealing with rejection.

When you’re fundraising it can be really difficult when VCs say, “No.” Here is a practical list of things to do when you receive a rejection from a VC.

Thank them for their time

Don’t let the bridges you cross become bridges that you burn.

Ask the VC for feedback

They may have very specific concerns about whether you have the right growth, the right numbers, or the right team. Or perhaps they believe you’re solving the wrong problem. You might disagree with the feedback, but if there are parts that you agree with, you can try to address those issues ahead of your next fundraising approach.
In my experience as a founder, I took that feedback seriously from a VC who had rejected the company. Later I went back to them to show how I had implemented their suggested changes and they became investors.

Even if a VC rejects you at first, the door might not be closed forever.

Ask for introductions

Even if a VC has told you, “No,” ask them if they’d be willing to make introductions to other funds that they think might be a more strategic fit.
You might have spoken to a VC that has deep domain expertise in fintech or healthcare and you can ask them if they know other funds that are more aligned to your business. Oftentimes a VC will be willing to make some helpful intros to other funds who would move forwards and make an investment in your company.

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For more tips from venture capitalists and access to the resources you need to see your startup through its next challenge, sign up today to Microsoft for Startups Founders Hub.

Tags: #InsideVC, Expanding Capital, Jonathan Shriftman

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> #InsideVC, Expanding Capital, Jonathan Shriftman > Three best responses when VCs say “No” – #InsideVC

Jonathan Shriftman, Partner at Expanding Capital

3 min read

What should you do when a VC rejects your idea? (9)

What should you do when a VC rejects your idea? (10)

Open
to anyone with an idea

Microsoft for Startups Founders Hub brings people, knowledge and benefits together to help founders at every stage solve startup challenges. Sign up in minutes with no funding required.

Sign up

Share

This is the last of four posts offering practical advice to early-stage startup founders from an entrepreneur turned venture capitalist. Jonathan Shriftmanis a partner atExpanding Capital, a growth stage VC fund that invested in companies like Coinbase, Cameo, Classpass, Postscript and Astra Rockets. Previously Jonathan founded Humin, an AI-powered address book that was acquired by Tinder, andSolé Bicycles, the first direct-to-consumer online bicycle retailer.

You can read the earlier parts of this series here:

  • Advice for early-stage founders
  • Four questions startup founders should ask investors
  • Three signs that it’s time to raise funds

Raising capital can be brutal. We asked Jonathan for his best advice on dealing with rejection.

When you’re fundraising it can be really difficult when VCs say, “No.” Here is a practical list of things to do when you receive a rejection from a VC.

Thank them for their time

Don’t let the bridges you cross become bridges that you burn.

Ask the VC for feedback

They may have very specific concerns about whether you have the right growth, the right numbers, or the right team. Or perhaps they believe you’re solving the wrong problem. You might disagree with the feedback, but if there are parts that you agree with, you can try to address those issues ahead of your next fundraising approach.
In my experience as a founder, I took that feedback seriously from a VC who had rejected the company. Later I went back to them to show how I had implemented their suggested changes and they became investors.

Even if a VC rejects you at first, the door might not be closed forever.

Ask for introductions

Even if a VC has told you, “No,” ask them if they’d be willing to make introductions to other funds that they think might be a more strategic fit.
You might have spoken to a VC that has deep domain expertise in fintech or healthcare and you can ask them if they know other funds that are more aligned to your business. Oftentimes a VC will be willing to make some helpful intros to other funds who would move forwards and make an investment in your company.

YouTube Video

For more tips from venture capitalists and access to the resources you need to see your startup through its next challenge, sign up today to Microsoft for Startups Founders Hub.

What should you do when a VC rejects your idea? (15)

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What should you do when a VC rejects your idea? (2024)

FAQs

What should you do when a VC rejects your idea? ›

Ask the investors for feedback on why they rejected your pitch. Understanding their reasons can provide valuable insights into areas where your pitch or business plan may need improvement.

How to deal with VC rejection? ›

Remember, getting rejected is only part of the process. It might feel discouraging initially, but clear feedback will help guide how you change your pitch, helping you improve it.

How do you respond to a VC rejection email? ›

The best way to respond to investor rejection is to remain professional and remain focused on your goals. Acknowledge the decision and thank them for their time and feedback. This will demonstrate your maturity and professionalism, which could potentially lead to future opportunities down the line.

What happens when a VC fails? ›

The Impact on the Investors

When a venture capital-backed startup fails, the impact on the investors is significant. The venture capitalists who invested in the startup have put their money at risk, and if the startup fails, they could lose all of their investment.

What to do when a VC is not responding? ›

That's a sign either they aren't interested, or your pitch isn't quite good enough.
  1. Try again with your very top pitch, include the deck, and all the best salient points.
  2. Use Mixmax or another tool to see if they opened it. Don't use Docsend, generally, to gauge interest — it's a gate that will deter opening a document.

How do you respond to a funding rejection? ›

It's important to acknowledge the decision without dwelling on the rejection. A polite response could be, “I appreciate and understand your decision regarding my proposal.” Highlight the Positives: If there were any positive aspects or feedback about your proposal, acknowledge them.

How do you deal with creative rejection? ›

Allowing yourself to feel and experience the pain of rejection is a form of healing. Try writing down why this experience was painful, allow yourself a few days or weeks to grieve, and then write down a list of things this experience has taught you. Be thankful for the experience, and start moving on.

How do you respond to a rejection professionally? ›

Express your gratitude for their time and consideration. You can directly mention contact you've had with them, like a phone or in-person interview . Tell them you appreciate the opportunity to learn about the company. You can also mention that you enjoyed the chance to meet certain people who work there.

How to reply when a client rejects your proposal sample? ›

Example of a proposal rejection response letter
  1. I understand you are hesitant to move forward with our proposal because of the cost of our software. ...
  2. I would like to set up a time to talk more about your feedback on our proposal so I will reach out to your office about scheduling a phone call.
Jun 24, 2022

How do you respond to a pitch rejection? ›

Don't let rejection affect your confidence, motivation, or enthusiasm. Instead, thank the prospect for their time and feedback, and express your interest in staying in touch for future opportunities. I completely understand, and I appreciate your honesty.

How often do VCs fail? ›

As many as half the venture-capital firms will fade or fail, says a prominent player in that space.

What percent of VC startups fail? ›

It may ebb and flow, but it will always be there as a strong demand. There will always be money to be raised. And yet, despite all that cash flowing into VC-backed companies, twenty-five to thirty percent of them will fail.

Are VC funds risky? ›

Venture capital is a high-risk, high-reward type of investment, and there is no guarantee of success. While VC firms aim to identify the best opportunities and minimize risk, investing in startups and early-stage companies is inherently risky, and there is always the potential for loss of capital.

How do you respond to a VC rejection? ›

If you've been rejected by a VC firm or investor, it can't hurt to ask for feedback on your pitch or business plan. Some investors might politely decline, while others are more than willing to offer some advice (which you're free to consider or discard).

How long to follow up with a VC? ›

We would recommend going with a first follow-up in three days (72 hours). If you don't hear back, follow up within 48 hours, then about seven days later. Count only working days. And always have a call to action!

How do you get the attention of a VC? ›

But in grabbing a VC's attention, perhaps the most important thing to remember is that investing is a relationship, and talking with an investor should be a two-way conversation. It's always best to thoroughly research who you're talking to, and allow for a natural exchange of ideas.

What percent of VC firms fail? ›

It may ebb and flow, but it will always be there as a strong demand. There will always be money to be raised. And yet, despite all that cash flowing into VC-backed companies, twenty-five to thirty percent of them will fail.

How do you deal with indirect rejection? ›

How to deal with rejection
  1. Recognize that rejection is a part of life. Some things aren't meant to be. ...
  2. Accept what happened. The worst way to cope with rejection is to deny it. ...
  3. Process your emotions. ...
  4. Treat yourself with compassion. ...
  5. Stay healthy. ...
  6. Don't allow rejection to define you. ...
  7. Grow from the experience.
Dec 19, 2022

How do you handle rejection in customer success? ›

Tips on how to handle rejection
  1. It's not personal.
  2. Expect rejection. It's part of the game.
  3. Evaluate the context for rejection.
  4. Learn from rejections.
  5. Get rid of negative emotions.
  6. Share your thoughts and feelings.
  7. Move on to the next big deal.
  8. Celebrate Wins.
May 10, 2024

How do you deal with unfair rejection? ›

How to handle rejection
  1. Take time to process your emotions and look after yourself. ...
  2. Review the experience, not yourself. ...
  3. Don't assume rejection is personal. ...
  4. Consider whether they've really rejected you. ...
  5. Nurture your self-worth. ...
  6. Talk to someone. ...
  7. See rejection as an opportunity for development. ...
  8. Make an alternative plan.
Sep 30, 2022

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