What is the 80/20 Rule in Social Media? (2024)

The 80/20 rule is a guideline that suggests that 80% of your social media content should be focused on topics that are relevant to your brand, while only 20% should be dedicated to promoting your brand or products.

The theory behind the 80/20 rule is that by providing valuable, interesting information most of the time, you will build trust and credibility with your audience. They will then be more likely to pay attention when you do promote something, whether it’s one of your products or a piece of content from a partner.

Of course, this ratio is just a guideline, and you’ll need to experiment to see what works best for you and your audience. But if you’re looking for a starting point, the 80/20 rule is a good place to begin.

Benefits of using the 80/20 ratio in social media

1. Helps you focus your content strategy: When you know that you only need to post 20% of original content, it helps you focus your content strategy and creates a sense of urgency to produce quality over quantity.
2. Increases Engagement: Studies have shown that users are more likely to engage with content that is native to the platform (i.e. 80% of content being shared vs. 20% original content).
3. Better Time Management: By adhering to the 80/20 rule, you can better manage your time spent on social media since you will be creating less content overall.
4. More Focused Audience: When most of your content is shared or curated from other sources, you are more likely to attract a focused audience that is interested in the topics you are sharing.
5. Increased ROI: Since you are spending less time creating original content, you can allocate more resources towards other marketing initiatives that will generate a higher return on investment.

Why you should use the 80/20 ratio in social media

When it comes to social media, there are a lot of different strategies that businesses can use to get the most out of their efforts. However, one strategy that is often overlooked is the 80/20 ratio.

The 80/20 ratio simply means that you should focus 80% of your social media content on providing value to your audience, and only 20% on promoting your products or services.

There are a few reasons why this ratio is so important. First, it ensures that your content is interesting and informative. If all you ever do is promote your own stuff, people will quickly get bored and tune you out.

Second, it helps build trust with your audience. If they see that you’re constantly trying to sell them something, they’re not going to be very likely to trust you or do business with you. However, if they see that you’re providing valuable content, they’ll be more likely to trust you and listen to what you have to say.

Finally, using the 80/20 ratio can help you save time and money. If you’re only focused on promoting your own stuff, you’re going to spend a lot of time and money creating ads and other content that may not even reach your target audience. However, if you focus on providing value first, you can use that content to attract people to your products and services, which can save you time and money in the long run.

So if you’re looking for a social media strategy that can help you save time and money, while also building trust with your audience, be sure to use the 80/20 ratio. It’s a simple but effective way to get the most out of your social media efforts.

How to Implement the 80/20 Ratio in Your Social Media

When it comes to social media, the 80/20 ratio means that you should spend 80% of your time creating content and only 20% of your time promoting it. This may seem counterintuitive at first, but it actually makes a lot of sense.

Think about it this way: if you spend all of your time promoting your content, then you’re not spending any time creating new content. And if you’re not creating new content, then you’ll eventually run out of things to promote. On the other hand, if you spend most of your time creating content, you’ll always have something new to promote, and your promotion efforts will be much more effective.

So how can you implement the 80/20 ratio in your social media activity? Here are a few ideas:

– Schedule time for content creation: Set aside some time each day or each week specifically for creating new content. This will ensure that you’re never too busy to create new content.

– Automate your promotion: Use social media scheduling tools to automate your content promotion. This way, you can set it and forget it, and you’ll still be promoting your content even when you’re not actively doing it yourself.

– Delegate or outsource promotion: If you’re finding that you don’t have enough time to promote your content yourself, consider delegating or outsourcing this task. There are plenty of people and companies who can help you with content promotion, so you don’t have to do it all yourself.

By following these tips, you can easily implement the 80/20 ratio in your social media activity and see better results from your efforts.

Social Media Marketing from Lift Digital Marketing

If you’re looking to create a killer social media marketing strategy that’ll have you generating leads and consistently attracting new potential customers, contact Lift Digital today. We have experience marketing businesses of all shapes, sizes, and industries. Get in touch to find out what Lift Digital can do for you.