How do you optimize your SMO with the 80/20 rule? (2024)

The 80/20 rule states that 80% of outcomes typically result from 20% of causes. It implies that effort should be focused on the vital few inputs that yield the majority of results.

The 80/20 rule can provide a valuable guideline, it's not a strict rule, and the specific ratios may vary based on your industry, audience, and goals. The key is to identify the areas where you're getting the most value and allocate your resources accordingly to maximize your social media optimization efforts.

To identify the 20% of your SMO that drives 80% of results:- Analyze data to find top 20% of keywords by conversions- Focus on 20% of campaigns with highest ROI - Identify 20% of content that generates most traffic- Target 20% of influencers who drive most engagement

Tracking metrics like reach, impressions, engagement, traffic, and conversions can provide valuable insights into the performance of our content. Moreover, using tools like Google Analytics, Facebook Insights, and Twitter Analytics allows us to dive deeper into these metrics.Segmentation is key. By breaking down the data by platform, content type, campaign, audience, and time period, we can make more informed decisions and refine our strategies for even better results.

Focus your efforts on the top 20% of platforms that yield the highest results.Promote Your Brand:- Dedicate the remaining 20% of your content to self-promotion, highlighting your products, services, or achievements. Strike a balance between promoting your brand and nurturing relationships with your audience.

Optimizing the top-performing 20% of your content, platforms, and strategies is a crucial step in achieving marketing success. Prepare a high-quality, engaging content tailored to your audience's needs. Boost discoverability with relevant keywords and hashtags across platforms. And dont forget to enhance content with visuals, videos, and interactive elements thay are sharable. Analyze data to find the best times and frequency for each platform. Post during your audience preferred time not yours. And most importantly, actively interact with your audience to build trust and loyalty. These are some of many tactics to reach your SMO goals.

Here are some tips for optimizing the vital 20% of your SMO:- Increase bids and budget for top converting keywords - Refine and scale up best performing campaigns- Create more high-quality content in top categories - Build relationships with most influential brand advocates- Regularly test and improve top landing pages - Double down on highest ROI social platforms and placements- Conduct ongoing analysis to identify new high-potential areasThe key is to continuously focus time, budget and testing on the vital 20% of SMO activities that deliver the majority of results. Iterate and expand on what works while pruning ineffective efforts.

To optimize your 20% of SMO, focus on creating high-quality content, sharing it on the right platforms, and engaging with your audience. Use social media analytics tools to track your progress and make adjustments as needed.

To leverage the 80% of lower performing SMO:- Automate and streamline management - Repurpose evergreen content- Foster user generated content- Use broad match and tracking to uncover opportunities- Maintain presence with lower cost tactics- Continue testing and optimizing to find incremental gains

With approximately 80% of SMO occurring outside of your own branded profiles, it's crucial to tap into this vast opportunity to reach your target audience and boost your brand's visibility. Discover how to make the most of the 80% with these proven strategies:1. Influencer Collaboration2. User-Generated Content (UGC)3. Cross-Platform Promotion4. Engaging Content Strategy5. Analyze and Optimize

To maintain and improve SMO with 80/20 rule:- Continuously analyze data to identify vital 20%- Optimize and expand high-value top 20% - Leverage automation to manage lower 80%- Regularly test and iterate on 80% to uncover opportunities- Shift resources from ineffective 20% to better performing areas- Balance exploiting top 20% and exploring 80% for maximum performance

The 80/20 rule, also known as the Pareto Principle, suggests that 80% of your results come from 20% of your efforts. When applied to SMO, this means that you should focus 80% of your efforts on engaging content creation, while dedicating the remaining 20% to promoting your brand.Engaging Content Creation: Allocate 80% of your SMO efforts to creating valuable and shareable contentStrategic Promotion: Dedicate the remaining 20% of your SMO strategy to promoting your brand and contentConsistency is Key: Maintain a consistent posting schedule to keep your audience engaged and build trust.Analyze and Optimize: Regularly analyze your SMO efforts to identify what's working and what's not.

The 80/20 rule takes a lot of experimentation and optimisation so don't panic if you don't get it right the first time. Take a look at your goals, make sure they are measurable and consistently review the impact of your 80/20 rule strategy.

Use the 80/20 guideline to build your brand, then switch to a 50/50 strategy. Give long-term demand-generating initiatives top priority, and devote 50% of your resources to quick successes.

Don't expect results of of social media optimization fast, it takes the same time and even longer than SEO strategies. It is better not to give up early and take your time on refining the strategy. There are quite a lot of tricks and hooks that works for particular social media platform and some that doesn't. At the end of the day, both contribute nearly equally to brand building strategy.