The new CFO’s first 100 days: How to make every day count (2024)

The new CFO’s first 100 days: How to make every day count (1)

In this blog, we outline the new CFO’s early priorities in their first 100 days; to make a positive impact and build a correctly prioritised plan.

We also float the idea of hiring an experienced part-time finance director. The new CFO will naturally want to make their mark with a strong start, but there is a lot to do in the early day. Hiring a part-time FD will give some breathing space, neutral support and ensure ‘business as usual’ within the finance function whilst the new CFO gets on with their immediate priorities.

Estimated reading time: 4:00 minutes

Over the last few years, the role of the Chief Financial Officer has changed. The historical tasks of the finance function, such as bookkeeping, financial reporting, and statutory compliance, continue to be essential. However, today’s CFOs are strategists with broader mandates and responsibility to create value and drive growth and improvement. They are an integral part of corporate decision making and accountable for the company’s overall performance.

Firstly, the new CFO needs to understand the company and the business environment

  • They will need to establish if there is a crisis in the business from a financial perspective. If there is, then this needs addressing immediately.
  • Review the financials, the board packs and minutes. Do they meet management, fiduciary and regulatory requirements?
  • Ascertain where the business is up to in terms of the cash forecast. Is there sufficient cash for the business to operate?
  • Understand the legal framework, including:
    • Articles of association
    • Other agreements, e.g., funding agreements
    • Bank documentation
    • Covenants including any actual or potential breaches
    • What are the key terms of customer and supplier contracts
  • Get to know the organisation, its vision, values and culture.
  • Look at the strategic plans of the business and become familiar with the sector, market drivers, the company’s position in the market and the competition.

Secondly, they will need to walk, talk and listen

  • Within the new CFO’s first 100 days, they will need to spend as much time as possible with the CEO and identify their priorities and expectations.
  • Make the right connections with board members and stakeholders (this includes investors and shareholders as well as employees, customers and suppliers) and build rapport.
  • Ascertain their needs, expectations, and honest views as a customer of the finance function.
  • They will need to get to know the finance team and let them get to know their new CFO.

Related Article | In a crisis, the strength of the FD-CEO relationship is paramount

Finally, they will need to start implementing best practices within the finance function

  • Initiate a quality improvement programme to build a finance function that meets the needs of both its internal and external customers.
  • Look at systems and processes – are they fit for purpose?
    • Identify opportunities for automation, such as in transaction processing and approvals.
    • Can the business data drive better decision making through the use of analytics tools like PowerBi?

Related Article | The tech-enabled CFO: How to become tomorrows CFO

  • Review the key financial controls within the business to identify risks and improvement opportunities. Implement quick fixes if gaping holes exist.
  • Assess the finance team. Are the right people doing the right roles?
    • Is there a solid financial controller in place? Someone who can enable the CFO to focus on strategic activities.
    • Review the team in detail:
      • Are the job roles appropriate?
      • Is the team structured correctly?
      • Are those in the posts performing to the required level?

CFOs are rarely granted the luxury of 100 free days to do all this, so why not bring in a part-time FD to assist?

Additional, experienced support from companies like iFD has many benefits in the CFO’s first 100 days. Often, a neutral, unbiased resource is better placed to undertake some of the immediate priorities:

For example:

  1. Undertaking due diligence of the finance function to highlight problems and recommend improvements.
  2. Reviewing the key financial controls within the business to identify gaps and recommend improvement opportunities.
  3. Evaluating the finance systems – are they fit for purpose? If not, what are the alternatives?
  4. Identifying what additional opportunities exist for automation and the use of data?
  5. Assessing the finance team in detail:
    • Are the job roles appropriate?
    • Is the team structured correctly?
    • Are the right people doing the right roles?
    • Are those in the posts performing to the required level?

This leaves the new CFO more time to engage with the CEO, the leadership team and external stakeholders and get to grips with their new organisation.

Related Article | Use mentoring to develop a newly promoted finance director

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The new CFO’s first 100 days: How to make every day count (2024)

FAQs

The new CFO’s first 100 days: How to make every day count? ›

Within the new CFO's first 100 days, they will need to spend as much time as possible with the CEO and identify their priorities and expectations. Make the right connections with board members and stakeholders (this includes investors and shareholders as well as employees, customers and suppliers) and build rapport.

What should a CFO do in the first 100 days? ›

Spend the time building your plan. And present it to the board and your team at day 100,” they say. It's a time for the CFO to build a detailed, actionable plan that reflects both the insights gained through their initial assessments and their personal strategic vision for the financial future of the company.

What should a new CFO do in the first 90 days? ›

Develop a long-term vision and plan. The business might expect you to map out a long-term financial vision and plan, so spend some of your first 90 days creating a great one. Make sure you: Collaborate with the CEO to understand their vision for the organization and align your financial strategies accordingly.

What is the daily routine of a CFO? ›

A CFO's daily tasks involve developing and managing a budget and ensuring compliance with financial regulations, negotiating loans and lines of credit, creating financial statements, overseeing investment activity, and more.

What should a new finance director do first? ›

Aim to: Immerse yourself in the company's culture, values, and priorities to understand it better. Collaborate with other executives and stakeholders to develop a vision for your company's financial future. Prioritise building a strong relationship with the CEO and fostering effective communication and collaboration.

What makes a good 100 day plan? ›

In general, 100 Day Plans could include: Stepping stone goals at 30, 60, 90, and 100 days (or whichever time targets make sense for your organization) The ability to make adjustments if targets are not hit or more time is needed. List of goals and objectives, broken out at intermediate milestones.

How old is the average CFO? ›

For many Chief Financial Officers (CFOs), the journey to the C-suite was well worth the time and effort invested. It typically takes several years of hard work, dedication, and experience to become a CFO. The average age of a CFO is usually around 45, though some can become CFOs as early as their late 30s or early 40s.

What is the most difficult decision for a CFO to make? ›

The most difficult decisions for a CFO often involve balancing risk and reward in financial investments, determining the right time for expansion or cost-cutting, and allocating capital between competing projects or departments.

What is the best practice of a CFO? ›

By knowing the business and its top priorities and risks, the CFO will be more effective in allocating financial capital and creating a financial structure to support long-term goals and in providing business leaders with the data and insights they need to make informed decisions.

What is keeping CFOs up at night? ›

Tax has quietly become the biggest reputational and financial risk confronting CFOs in 2024 as regimes around the world double-down on technology and adopt increasingly sophisticated methods of assessing, auditing, and collecting tax revenue.

How many hours does a CFO work per week? ›

Working 50 to 60 hours per week can be common, especially when they need to meet deadlines. As a result, time management and the ability to balance responsibilities are critical skills for a CFO.

What is the first 100 days of a CFO? ›

Within the new CFO's first 100 days, they will need to spend as much time as possible with the CEO and identify their priorities and expectations. Make the right connections with board members and stakeholders (this includes investors and shareholders as well as employees, customers and suppliers) and build rapport.

What is the highest salary for a finance director? ›

Highest salary that a Director Finance can earn is ₹101.0 Lakhs per year (₹8.4L per month). How does Director Finance Salary in India change with experience? An Entry Level Director Finance with less than three years of experience earns an average salary of ₹23.2 Lakhs per year.

What should CFO focus on? ›

CFOs should form an independent, fact-based view of the resources, support structures, and activities that the organization has in place to create value—as well as which ones actually do create value. Then they should make sure all C-suite colleagues, business unit leaders, and the board of directors are aligned.

What does a good startup CFO do? ›

CFOs of startups must have experience in fundraising and investor relations to ensure the company has adequate financial resources to support growth and innovation. Some CFO responsibilities are develop compelling fundraising materials, build relationships with investors, and negotiate favorable terms for investment.

What are the main priorities of a CFO? ›

Strategic Planning and Execution

Setting long-term yet feasible financial goals. Analyzing the business environment to identify potential growth opportunities. Developing and executing financial strategies in line with the company's objectives. Organizing and leading cross-functional teams to achieve goals.

How should a CFO spend their time? ›

They enjoy the hunt that comes with acquiring a business, seeking and obtaining investors for the company, or working on closing a debt transaction. This means that they spend a lot of time around commercial bankers, investment bankers, current or future investors, CEOs or CFOs of other companies, and attorneys.

What should CFO present to the board? ›

Providing financial insights

This includes presenting accurate and timely financial reports, forecasts, key performance indicators, trends, and projections that can help the Board understand the company's financial performance and identify areas for improvement.

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