How I made over $220M in sales as the daddy of the Scrub Daddy (2024)

Digital Features

On store shelves, customers might only see a bright yellow smile waiting to add some shine to the kitchen. But, behind the iconic ridges and gleaming eye holes are years of sweat and machine grime for Aaron Krause, 54, Scrub Daddy’s Founder and CEO. Today, Scrub Daddy has made over $220 million in sales for 2023. But, Aaron said his sponge empire is just getting started.

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How I made over $220M in sales as the daddy of the Scrub Daddy (2024)

FAQs

How much does Scrub Daddy make in sales? ›

Today, Scrub Daddy has made over $220 million in sales for 2023.

How much does the owner of Scrub Daddy make a year? ›

Scrub Daddy is reported - as of 2024 - as being worth a whopping $250 million, as per Filmysiyappa, and Krause takes home a salary of $20 million per year. He told The CEO Magazine in 2019: "If you told me 25 years ago that my greatest invention would be a kitchen sponge, I wouldn't have believed you.

What is Scrub Daddy worth today? ›

The current worth of Scrub Daddy at over $300 million is a remarkable achievement, especially considering its initial valuation on Shark Tank of just $100,000.

What is the revenue of Scrub Daddy in 2024? ›

He said "very conservative" projections have the Delaware County-born company increasing sales 40% to 50% to around $350 million in 2024. The toilet cleaning system is not the only new product Scrub Daddy will be offering this year.

How much has Lori made from Shark Tank? ›

We do know that she makes an estimated $1.1 million for a 22-episode season of Shark Tank and about $5 million per year from her retail business (the one she founded when she invented her very first product).

What is the most successful product on Shark Tank? ›

What are the most successful 'Shark Tank' products?
  1. Bombas. Bombas, a sock company that now also makes bras and t-shirts, came to the minds of co-founders David Heath and Randy Goldberg when they learned that the number-one most-requested clothing item in homeless shelters was socks. ...
  2. Scrub Daddy. ...
  3. Squatty Potty.
Jan 16, 2024

How did Lori Greiner get rich? ›

Lori Greiner's net worth was built by inventing numerous retail products and she holds over 120 patents. Her first invention was a jewelry storage box, which she sold on the Home Shopping Network and at JC Penney, and made $1 million in revenue in its first year.

Is Scrub Daddy successful now? ›

It's now a $220 million empire. Before the smiling Scrub Daddy sponge was a staple in millions of American kitchens, it was rejected by a Fortune 500 company. Scrub Daddy inventor Aaron Krause, 45, sold his first company, which made buffing pads, to 3M in 2008.

Who is the CEO of Scrub Daddy? ›

Aaron Krause - President & CEO - Scrub Daddy, Inc. LinkedIn.

What is better, scrub mommy or daddy? ›

Well, it all depends on your cleaning preferences. If you want a versatile cleaning tool that can handle gentle and tough scrubbing, Scrub Mommy is the perfect choice. But if you prefer a sponge that changes texture based on water temperature, then Scrub Daddy is the way to go.

How long does a Scrub Daddy last? ›

You can change the absorbency by adjusting water temperature—the warmer Scrub Daddy is the more effectively it picks up and retains liquids. With proper care—such as not scrubbing very abrasive surfaces—Scrub Daddy may last as long as 2 months or more depending on your individual use.

Is Scrub Daddy a Millionaire? ›

The once-rejected Scrub Daddy found new life after a successful pitch by Krause on Shark Tank, and his $220 million empire was born.

How profitable is Scrub Daddy? ›

Q2. Is Scrub Daddy still successful? Yes, Scrub Daddy company continues to be highly successful in the buffing pads and cleaning industry. It maintains its status as one of the most triumphant products to emerge from Shark Tank, consistently achieving substantial annual sales, well over $100 million.

Can you buy stock in Scrub Daddy? ›

Can I get stock in your company? Scrub Daddy is a privately owned company.

Is Scrub Daddy the most successful Shark Tank? ›

In 2012, before the pitch, the Scrub Daddy was carried in just five supermarkets. Today, the Scrub Daddy is available in thousands of retail stores. The company also generates revenues of over $175 million and is considered to be the most successful Shark Tank deal of all time.

How much is fubu worth now? ›

Daymond John has an estimated net worth of $350 million — but that's not what earned him a place on the GOBankingRates 100 Most Influential Money Experts list. A self-made man, John turned a $40 budget into FUBU, a fashion juggernaut worth $6 billion.

How many units does Scrub Daddy sell? ›

Only four years after this episode's premiere, the innovative sponge hit more than $110 million in retail sales and sold over 25 million units.In speaking with Krause it became remarkably clear why the Scrub Daddy has enjoyed such monumental and rapid success.

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