The Philanthropy Outlook 2024 and 2025 | CCS Fundraising (2024)

CCS Fundraising is excited to share The Philanthropy Outlook 2024 & 2025 report. This publication, researched and written by the IU Lilly Family School of Philanthropy, forecasts the giving environment of the next few years, focusing on the notable trends nonprofit practitioners will likely see in the space. In addition to exploring the economic variables impacting philanthropy, this data-driven report projects total giving and giving by all four donor sources, including households, foundations, estates, and corporations.

The Philanthropy Outlook 2024 and 2025 | CCS Fundraising (1)

Most notably, the study found that charitable giving is expected to grow in 2024 and 2025—both overall and for each source:

  • Total charitablegiving is expected to rise above the historical 10-year, 25-year, and 40-year annualized average rates of growth in both 2024 and 2025.
  • Giving by households is predicted to grow but will trail the rate of growth for total giving.
  • Giving by foundations is expected to experience strong growth, outpacing growth rates for total giving in 2024 and 2025.
  • Giving by estates is anticipated to experience stronger growth in 2025, rising above the historical 10-year, 25-year, and 40-year annualized average rates of growth.
  • Giving by corporations is also projected to grow but will lag historic rates of growth for this sector.

For an engaging discussion on takeaways from the report with esteemed industry panelists in finance, nonprofit fundraising, and philanthropy, explore our Philanthropy and Economic Outlook webinar.

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The Philanthropy Outlook 2024 and 2025 | CCS Fundraising (2024)

FAQs

The Philanthropy Outlook 2024 and 2025 | CCS Fundraising? ›

In 2024, 63.1% of total giving is expected to derive from personal giving, followed by 22.6% from foundations, 8.4% from estates, and 5.8% from corporations. In 2025, the proportion of personal giving and giving by estates will decline slightly, while the proportion of giving from foundations will rise slightly.

What is the philanthropy outlook for 2024? ›

In 2024, giving from community, private and operating foundations is expected to increase 10.3% — an above average rate. Next year, it'll increase another 5.3%. Stock market and GDP growth will be the main contributing factors in the growth.

What is the difference between philanthropy and fundraising? ›

To be philanthropic, you must give of yourself without requiring something in return. Fundraisers are the professional staff at nonprofits that collect money for many different causes.

What is the economic outlook for philanthropy? ›

Charitable giving in the U.S. is predicted to grow by 4.2% in 2024 and 3.9% during 2025 in inflation-adjusted terms, according to The Philanthropy Outlook 2024 & 2025.

What is the next generation philanthropy? ›

Next generation philanthropists are people who see themselves as descendants rather than ancestors, who want to use their wealth to be of service to others.

What are the trends in nonprofits in 2024? ›

In 2024, expect to see more nonprofit leaders actively building their personal brands through public speaking, social media engagement, and thought leadership. This visibility not only elevates their profiles but also shines a spotlight on their organizations and causes.

What are the grant trends for 2024? ›

Grantmaking trends and beyond

No matter the social initiative, 2024 is going to include more trust, transparency and equitable partnerships in the grantmaking world — plus new innovative ways for grantmakers to support grantees and their communities.

What are the three types of philanthropy? ›

In the brief history of this nation, we have seen three distinctive philanthropic traditions: Relief, Improvement, and Social Reform. Within each of these traditions, the principles and purposes of philanthropy have been defined differently.

How is philanthropy different from charity? ›

Philanthropy is more long-term and strategic and often involves making multiple gifts to help people over a number of years. While charity is focused on providing immediate relief to people and is often driven by emotions, philanthropy is focused on helping people and solving their problems over the long-term.

How do you make money in philanthropy? ›

There are five main ways charities and nonprofits raise funds and stretch their dollars: using volunteers, hosting gala fundraising events, selling products, sponsoring events, and advertising to bring in more donations.

What is the largest source of philanthropy in the United States? ›

Traditional independent foundations are by far the largest institutional givers. Community foundations pool donations from many donors within a region; there are more than 780 sprinkled across the country. Corporate foundations are a long-time presence in U.S. philanthropy.

Who gives the most to philanthropy? ›

Here are the billionaires who give away the most money, according to Forbes
  • Warren Buffett. Warren Buffett has a lifetime giving of $56.7 billion. ...
  • Bill Gates and Melinda French Gates. ...
  • George Soros. ...
  • Michael Bloomberg. ...
  • MacKenzie Scott. ...
  • Jim and Marilyn Simons. ...
  • Mark Zuckerberg and Priscilla Chan. ...
  • Steve and Connie Ballmer.
Mar 5, 2024

What is the largest philanthropy in the world? ›

10 largest philanthropic foundations in the world, ranked by their endowment size as of December 31, 2020: Novo Nordisk Foundation (Denmark) - $120.2 billion Bill & Melinda Gates Foundation (United States) - $50.2 billion Wellcome Trust (United Kingdom) - $42.8 billion Stichting INGKA Foundation (Netherlands) - $37.3 ...

How Millennials are changing philanthropy? ›

Millennials will share your cause. They will sign up and volunteer their time for fundraising, crowdfunding or fieldwork. Value the whole interaction with young donors. This prepares them (and you) for long-term relationships that run much deeper than a single donation.

Which generation is the most philanthropic? ›

As one of the most philanthropic generations, Baby Boomers have had a considerable impact on the charitable sector. Having lived through significant historical events, many Boomers feel a sense of responsibility to give back to society.

What is the new name for the next generation? ›

Those born globally from 2010-2024 we have labelled as Generation Alpha. If we look at Strauss and Howe's generational theory, the next generation is predicted to spend its childhood during a high.

What is the market outlook for 2024? ›

S&P 500 earnings to increase 9.3% compared to a year ago. S&P 500 earnings growth to accelerate in the second half of the year. Full-year S&P 500 earnings growth of 11.4% in 2024. Full-year S&P 500 revenue growth of 5% in 2024.

How is AI being used in philanthropy? ›

By automating and augmenting critical tasks such as summarizing grant applications, coding and tagging applications, prescreening applications, and drafting applications, generative AI enables philanthropic organizations to work more efficiently, allocate resources effectively, and make informed decisions.

What is trust-based philanthropy? ›

At its core, trust-based philanthropy is about redistributing power—systemically, organizationally, and interpersonally—in service of a healthier and more equitable nonprofit sector.

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