The majority of angel investors - why? (2024)

The last posts about the proportion of VentureSouth investors that have lost money in angel investing concluded that only a small minority (10%) of angels investing through our group have lost, or are on track to lose, money in aggregate.

That’s not a trivial number – we don’t want people losing money on investments made through VentureSouth – so we wanted to dig deeper to understand why those individuals received, or are facing, overall losses.

First, the obvious reasons:

  • startups fail all the time: the five-year survival rate of all new businesses, let alone technology startups in the Southeast, is under 50%.

  • 50%-70% of individual angel investments result in a loss of some capital, according to the most authoritative academic data; the same is true for VC deals.

  • and in any dataset there will be “unlucky” investors in the left hand tail of the distribution and some “lucky” ones in the right hand tail.

But let’s dig further: what did those “unlucky” investors have in common, and what can we learn from their misfortune or mistakes?

First, diversification. It’s a cliché – but it’s true – that diversification reduces risk. Of the investors that fall into the “loss” category, around 60% (of the 10%) invested in only one or two companies. It is not really surprising, therefore, that they lost money. Startups are risky and individual companies frequently fail.

On the other end of the spectrum, only one of the unsuccessful investors made over ten investments, and that individual is on track (according to our best estimate of likely outcomes) to have a positive return in the end.

So, if you’re diversified, you stand a much better chance of not losing money. If your angel investment plan is “one and done,” or you expect to generate 20%+ annual rates of return from a couple of angel investments (alone or through any group), you will be disappointed. VentureSouth’s biggest strength is the opportunity to develop a portfolio of well-curated investments quickly. We’ll come back to that, and how diversification affects returns overall, another time.

Second, timing. Some of the loss-making investors have realized losses but still have paper gains that might result in a positive return overall; if their portfolios mature as we think, they would move out of the population. Fingers crossed – and noses to the grindstone.

These individuals highlight the inescapable reality of angel investing: angel are “blessed” with early failures and (usually) long-term gains. If a deal is going to fail, it is likely to do so quickly, as its 12-18 months of runway from the angel round are exhausted; if it’s going to win, you might enjoy an “early exit” – a solid result quickly, which is a good rate of return – but it will likely take 3-5 years or longer for truly successful results. A 10x return in two years is a rare exception – but we have those in our portfolio, and others do too.

So, the VentureSouth data supports what we tell members and potential members: angel investing is risky, but if you’re diversified and patient your probability of success is much greater.

The majority of angel investors - why? (2024)

FAQs

The majority of angel investors - why? ›

Many angels are former entrepreneurs themselves. They make investments in order to gain a return on their money, to participate in the entrepreneurial process, and often to give back to their communities by catalyzing economic growth.

Why are people angel investors? ›

Many have been entrepreneurs in the past. Anyone who has the money and the desire to provide funding for startups can be an angel investor. They are welcomed by cash-hungry entrepreneurs who can't get conventional bank loans or don't want the burden of big debt until their ideas take off.

What is the biggest benefit of an angel investor? ›

Less risk: When you receive funding from an angel investor, there's typically less risk than if you take out a small business loan. Unlike loans, you're not responsible for paying back the funding from an angel investor because they receive equity in exchange for financing.

What is the average percentage of angel investors? ›

It's typically between around 10% and 25% but it can be as much as 40% or more. Angel investment is most suitable if your business has growth potential, and you're willing to give up part ownership in return for investment.

What type of people are angel investors? ›

Their typical background often includes successful entrepreneurs or retired business executives, and they possess a wealth of experience and a high net worth. Angel investors usually engage in early-stage investments, often during the seed or startup phase of a company, where traditional financing options are limited.

What motivates angel investors? ›

Motivations Behind Angel Investing

The primary motivations for becoming an angel investor included the potential for high returns (61%), portfolio diversification (40%), access to innovation (39%), hands on involvement in early-stage companies (34%) and the opportunity to assist others (33%).

What is the con of angel investor? ›

Con: There are strings attached

When you hand over equity in your company as part of the deal, you're essentially giving away part of your future net earnings. The percentage of ownership an angel investor asks for typically depends on how much they're investing.

How wealthy are angel investors? ›

Angel investors can be accredited investors with net worth of at least $1 million or at least $200K in annual income.

What are the downsides of angel investors? ›

Disadvantages of using angel investors

Relatively small funding amounts: As individual investors, business angels usually provide smaller sums of money than their institutional counterparts. Less structural support: Compared with institutional investors, business angels provide less structural support to your company.

Is Shark Tank angel investor? ›

An angel investor is an individual who invests in startups usually in exchange for an agreed-upon percentage of ownership in the company. So, while by definition these Shark Tank hosts are, in fact, angel investors, they look and act differently than the angel investors who invest beyond the tank.

How do angel investors get paid back? ›

During an angel investment round, investors can purchase equity in the company, giving them a certain percentage of the ownership. This equity stake can then be cashed out at a later date when the company has increased in valuation, earning a profit for the investors.

What is the average return of angel investors? ›

While it varies depending on the individual investor, the average return for an angel investor is thought to be around 20%. Of course, there are always exceptions to this rule and some angel investors have made a lot more (or a lot less) money from their investments.

How much should I ask an angel investor? ›

While there are no strict rules, think funding in the range of $50,000 to $500,000. However, your request will depend on the stage of your company and the deal terms you offer.

What are the personality traits of angel investors? ›

The characteristics of angel investors are confidence, trustworthiness, courage, and the ability to engage with others.

Where do angel investors get their money? ›

Angel investors make money by backing very early-stage startups they find promising, with investments typically ranging from $5,000 to $150,000. In exchange, they receive an ownership stake in the company and expect returns if the company succeeds.

What is the advantage angel investor? ›

Advantages of seeking funding from business angels

Often, many angel investors are successful businesspeople who have cashed out and know the amount of risk involved in creating a business. This risk-taking ability and flexibility make business angels one of the best sources of capital for start-ups.

Do angel investors actually make money? ›

Because their investment makes them partial owners of the business, angel investors typically make money only if the business is successful. This position should motivate them to help add as much value as possible.

What are the two top benefits of using angel investors to start a business? ›

Advantages of business angel financing

no need for collateral ie personal assets. access to your investor's sector knowledge and contacts.

References

Top Articles
Latest Posts
Article information

Author: Dong Thiel

Last Updated:

Views: 6139

Rating: 4.9 / 5 (79 voted)

Reviews: 86% of readers found this page helpful

Author information

Name: Dong Thiel

Birthday: 2001-07-14

Address: 2865 Kasha Unions, West Corrinne, AK 05708-1071

Phone: +3512198379449

Job: Design Planner

Hobby: Graffiti, Foreign language learning, Gambling, Metalworking, Rowing, Sculling, Sewing

Introduction: My name is Dong Thiel, I am a brainy, happy, tasty, lively, splendid, talented, cooperative person who loves writing and wants to share my knowledge and understanding with you.