The Founders' Guide to the Venture Capital Business Model (2024)

How Does a VC Business Model Work?
The VC model consists of two key players: General Partners (GPs)and Limited Partners (LPs).

The GPs are the individuals who run the VC fund,make investment decisions, and support portfolio companies. In exchange fortheir efforts, GPs receive 2% of the fund's capital for operations and 20% of theprofits, subject to achieving the minimum rate of return required by the LPs,also known as the hurdle rate.

LPs are the investors who provide the capitalfor the fund. They invest in the fund and get priority over GPs to recoup thereturns. LPs don't run the show, but they bankroll it, making their investmenta crucial part of the VC model.

For example,suppose a VC fund has $100 million in capital, with 10% of the capital from theGP and 90% from LPs. In that case, the GP would receive $2 million for operations,and the hurdle rate could be set at 8%, meaning that the GP would only receive20% of the profits above 8% returns.

VCs face asignificant challenge in that 80% of start-ups fail. Therefore, to achieve aprofitable overall fund performance, VCs need a few extraordinary winners tobring in 10x returns or more. These mega-successes are crucial for coveringlosses from failed investments, generating impressive returns for the LPs,attracting more capital for future funds, and maintaining the reputation of theGP.

Examples of Successful And Not-So-Successful Investments


For example,the Sequoia Capital fund invested $60 million in WhatsApp, which was later soldto Facebook for $19 billion, resulting in a return of 316x. Similarly, theSoftBank Vision Fund invested $2.5 billion in Flipkart, an Indian e-commercecompany, which was later sold to Walmart for $16 billion, resulting in a returnof 6.4x.

On the other hand, some VC funds have not been as successful. Forexample, the New Enterprise Associates (NEA) fund invested $100 million inJawbone, a wearable technology company, which ultimately failed to deliver areturn, resulting in a total loss for the fund.

Similarly, the BloodhoundVentures fund invested $200 million in Theranos, a medical technology start-up,which later became embroiled in a scandal, leading to the fund's complete loss.

What Makes Successful Funds?


In additionto these examples, there have been many other successful and unsuccessful VCfunds over the years. In general, successful funds tend to have a few keytraits.

Firstly, they have a strong investment strategy, often focusing on aparticular industry or stage of development. Secondly, they have a strong trackrecord of selecting and supporting successful start-ups, often with awell-established network of connections in the business world. Finally, theytend to have a team of experienced GPs with a range of skills and expertise.

On the otherhand, unsuccessful funds tend to lack one or more of these key traits. Forexample, they may have a weak investment strategy, may lack the necessaryconnections and expertise to support their portfolio companies, or may haveinexperienced GPs leading the fund.

Forstart-ups, understanding the VC world is key. It is essential to find a VC thatnot only loves your idea but has a track record of guiding companies tosuccessful exits. This guidance is crucial, as VCs provide not only funding butalso expertise and connections to help start -ups grow and succeed.

How to Pick a VC Fund for Your Start-Up?


Start-upsmust do their due diligence when choosing a VC fund to partner with, and it isrecommended to research a fund's investment history, the experience of theirGPs, and their connections within the industry. Additionally, it is essentialto understand the terms of the investment, discuss a term sheet, and clarify the expectations of the GP beforesigning any agreements.

Due diligence is a crucial step for start-ups when choosing a VCfund to partner with. The process involves researching the fund's investmenthistory, its General Partners' (GPs) experience, connections within theindustry, and the terms of the investment.

Here are some steps that start-upscan follow when doing due diligence on a VC fund:

1.Research the fund's investment history:

Start-ups shouldresearch the VC fund's investment history to gain insight into their investmentstrategy, the types of companies they have invested in, and their track recordof success. This information can be found on the fund's website, social mediaaccounts, or through online research.

2.Assess the GPs' experience:

Start-ups should also assess theexperience of the GPs in the fund. Look for individuals with a strongbackground in the industry or sector that your company operates in. ExperiencedGPs can provide valuable guidance and connections to help your start-up growand succeed.

3.Look for industry connections:

Connections within the industrycan be a valuable asset for start-ups. Consider researching the fund's networkto understand the connections they have within the industry, includingconnections with potential customers, partners, or acquirers.

4.Evaluate the terms of the investment:

Start-ups should alsoevaluate the terms of the investment, including the equity stake the fund willreceive and the investment cycle's timing. It is also essential to understandthe fund's expectations regarding the exit timeline and the minimum rate ofreturn required to receive the GP's share of the profits.

In additionto these steps, it is also important to consider the timing of the fund'scycle. VC funds typically raise money in cycles, with a cycle typically lastingbetween 3 to 5 years. During this time, the fund will invest in new start-upsand support its portfolio companies. After the cycle ends, the fund willtypically go through a liquidation process to return capital to the LPs.

Start-upsshould consider the timing of the fund's cycle when deciding to partner with aVC fund. If a fund is close to the end of its cycle, it may not be the bestoption for a start-up, as the fund's attention may be focused on liquidationrather than supporting its portfolio companies.

While the VC model can be lucrative, it is not without itsrisks. As mentioned, 80% of start-ups fail, and VCs must be prepared for thispossibility. VCs must also be prepared for the possibility of a company notperforming as expected, which can lead to losses for the fund. In thesesituations, VCs must be proactive in their approach to managing the investmentand ensuring that the company has the necessary support to turn things around.

Overall, theVC business model is a high-stakes game that requires a unique mix of financialexpertise, business acumen, and the skills to spot the next big thing. Whileit is not without its challenges, the rewards for those who succeed can beastronomical. As such, it remains a critical driver of innovation andentrepreneurship in the modern business landscape.

Inconclusion, the VC business model is a crucial source of funding for start-ups,providing them with the necessary funds to grow and succeed. The model'ssuccess relies on the strong partnerships between GPs and LPs, theidentification of high-potential start-ups, and a well-executed investmentstrategy. Start-ups must do their due diligence when choosing a VC fund topartner with, while VCs must be prepared for the risks and challenges that comewith investing in early-stage companies. Ultimately, the VC model thrives oncalculated risks and backing companies with sky-high return potential, making ita critical driver of innovation and entrepreneurship in the modern businesslandscape.

Enrol in Creo Incubator's Funding Readiness Programme to learn financial skills for entrepreneurs.

The Founders' Guide to the Venture Capital Business Model (2024)

FAQs

What is the venture capitalist business model? ›

Venture capitalists are investors who form limited partnerships to pool investment funds. They use that money to fund startup companies in return for equity stakes in those companies. VCs usually make their investments after a startup has been bringing in revenue rather than in its initial stage.

What do VCs look for in founders? ›

Venture Capitalists highly value prior industry experience in Founders they choose to back for several reasons. Industry experience equips Founders with a deep understanding of market needs, customer pain points, and the competitive landscape, enabling them to better navigate complexities and opportunities.

Who is the founder of venture capital fund? ›

Georges Doriot, the "father of venture capitalism", along with Ralph Flanders and Karl Compton (former president of MIT) founded ARDC in 1946 to encourage private-sector investment in businesses run by soldiers returning from World War II.

Why the CEO of AHA rejected the venture capital model and thinks more founders should do the same? ›

3, they wanted to do it differently. The venture capital model was “really hard on people,” says de Haaff, who is CEO. It incentivized them to make promises during fundraising that were “quite optimistic,” and then pressure the team to meet those goals.

What is a VC model? ›

Venture capital (VC) financing is a high-risk, high-reward investment model that fuels start-ups in their later stages. The VC business model is unique in its approach as it seeks to provide funds to start-ups after gaining some traction but before they are ready to go public or be acquired.

What is venture capital method model? ›

The VC method calculates the exit valuation at the specified future date by applying the observed multiples (EV/Sales, EV/EBITDA, EV/EBIT and P/E) of comparable listed companies and comparable transactions to the target company's future earnings.

How do VC founders make money? ›

VCs make money in two ways. Venture capitalists make money in two ways. The first is a management fee for managing the firm's capital. The second is carried interest on the fund's return on investment, generally referred to as the “carry.”

What do VCs do day to day? ›

Venture capitalists spend their time on this process of raising funds, finding startups to invest in, negotiating deal terms, and helping the startups grow. You could divide the job into these six areas: Sourcing – Finding new startups to invest in and making the initial outreach.

How much do VC startup founders make? ›

But even in the lower salary ranges, funding makes a difference: The report found that the majority (57 percent) of VC-backed founders pay themselves salaries of between $50,000 and $150,000, while 57 percent of bootstrapped founders pay themselves salaries ranging from $1 to $100,000.

Where do venture capitalists get their money? ›

Endowments - Where Many VCs Get Their Money

Endowments are typically the big private universities, although public university systems, like the University of California system, have a big endowment, as well. Yale, Harvard, MIT, Stanford, Northwestern, are some of the biggest endowments out there.

Is Shark Tank a venture capitalist? ›

Do the Sharks Use Their Own Money? The sharks are venture capitalists, meaning they are "self-made" millionaires and billionaires seeking lucrative business investment opportunities.

Who is considered the father of venture capital? ›

Georges Doriot, French immigrant, WWII hero, Dean of the Harvard Business School and innovator, is known as “the father of venture capital.” While his firm was based out of Boston, many of his first investments, the investments that made modern venture capitalism a possibility and later a reality, were start-up ...

Why do founders often fail as CEOs? ›

Founders often fail as CEOs because they don't have the skills or experience necessary to lead the company through its next phase of growth. 💡 Each stage demands a unique skill set, and founders may need to develop or recruit the necessary talents to thrive as they guide their company through its growth journey.

Do you have to be rich to be a venture capitalist? ›

Contrary to popular belief, venture capitalism does not require a huge bank account. After all, venture capitalists are not necessarily investing their own assets. That said, having a large amount of personal wealth makes it easier to break into any investment scene.

Why avoid venture capital? ›

Minority ownership status.

Depending on the size of the VC firm's stake in your company, which could be more than 50%, you could lose management control. Essentially, you could be giving up ownership of your own business.

What is venture capitalist business structure? ›

VC firms are structured as limited partnerships, with two main categories of partners: general partners (GPs) and limited partners (LPs). The GPs are the partners who manage the fund and make the investment decisions, while the LPs are the investors who provide the capital for the fund.

What is the capitalist business model? ›

In a capitalist economy, capital assets—such as factories, mines, and railroads—can be privately owned and controlled, labor is purchased for money wages, capital gains accrue to private owners, and prices allocate capital and labor between competing uses (see “Supply and Demand”).

How does a venture capitalist make money? ›

Venture capitalists make money in two ways. The first is a management fee for managing the firm's capital. The second is carried interest on the fund's return on investment, generally referred to as the “carry.” Management fees.

What is venture capitalist in simple words? ›

In essence, the venture capitalist buys a stake in an entrepreneur's idea, nurtures it for a short period of time, and then exits with the help of an investment banker.

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