Terence Bennett on LinkedIn: "TechCrunch is discontinuing the TechCrunch+ subscription service"... "The… (2024)

Here's one of my favourite growth loops:The Snyk Pull Request Loop. It's a 3-step company-generated, company-distributed content loop.1. Developers import projects from supported PR-based SCMs, scan their repos, and create fix/upgrade Pull Requests (or auto-created) to remediate discovered vulnerabilities.2. Developers see the Pull Requests, learn about Snyk, and click a link to bring them to the product.3. Viewed Pull Requests drive developers to sign up or return to Snyk.It's neat because it's both an acquisition and an engagement loop, and it differs from most content loops in that it doesn't use Google for distribution.Katie Kelly of Kameleoon just published a great blog post including this and the favourite loops of a bunch of product and growth folk including Gaurav Agarwal, Maxim Poulsen, Ward van Gasteren, Gary Yau Chan - Ask me about Product Led Growth (PLG), Nino Medina, Mayank Khera, Chris Lei, Sree Das and Dan Olsen:https://lnkd.in/dDa7P2b2Check it out!#plg #growth #product

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Why did TechCrunch sunset TC+?There are many reasons. In this edition of the Growing with Content newsletter, we explore a couple. Dive in for Lessons from TechCrunch’s TC+ shutdown. And Rease Rios on how starting with stories and not obsessing over more traffic drove growth.

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The fun thing about a company going public is all the stuff they have to disclose (whether that's just financial numbers or "yes we know this thing is a problem"-type disclosures). Some interesting stuff from Reddit's filing (some of which I could not fit into my story):- Reddit is getting a huge traffic boost from Google search (people looking for advice/answers from actual people, instead of SEO-bait sites), but that's a potential investor risk, since most of those people aren't logged in and therefore harder to monetize- it realizes that its moderation system is also risky, both because the mods are all volunteers and because they have a track record of leading user revolts over unwelcomed changes (like, for example, being monetized to train AI)- it is still not profitable but has cut its losses by almost half this year- the new deal with Google is equal to about 7.5% of its 2023 revenue. It is fully in on licensing its users' posts to train AI, and only needs a deal half the size of the Google deal to cover its 2023 loss- but AI is *also* a risk for Reddit, since people could just get a Reddit post's info from an AI, instead of the site/app- Sam Altman owns about 8.5% of the company's shareshttps://lnkd.in/gCerGc-Q

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I remember writing about Paywalls in my Tech Newsletter a few editions ago about the culture of paywalls and how they are now dominating how we consume content on social apps. The likes of X, Meta and others have announced that they intend to put up paywalls for an ad-free experience on their platforms, meaning we will now have a YouTube like experience on the likes of X, Facebook and others. You can read about my thoughts on paywalls here: http://eepurl.com/iBkaGU

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Follow the blueprint set by successful tech companies you admire, like Twilio, Stripe, or Vercel...And the best you’ll do is a worse copy of Twilio, Stripe, or Vercel.Content that works for these companies may not fit your product. It may not speak to your particular audience.Most technical content agencies want to execute a retread strategy that worked for a different company than yours.By all means, learn from others.But understand where you’re different.Work with a partner to create a solid content strategy that extends your positioning and explains the opinions upon which your product was built.You’ll avoid scattershot content and carve an original path for your product.

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New Post: Reddit files to go public — at last - https://lnkd.in/g6srANyF - Social media giant Reddit filed to go public today. Its long-awaited S-1 filingwill see it approach the public markets potentially at the head of a long column of richly valued technology startups and private companies that need to find an exit this year. The timing of Reddit’s IPO is not a surprise. The company’s got © 2024 TechCrunch. All rights reserved. For personal use only. - #news #business #world--------------------------------------------------Download: Stupid Simple CMS - https://lnkd.in/g4y9XFgR --------------------------------------------------or download at SourceForge - https://lnkd.in/gNqB7dnp

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As we wind down 2023, it's always interesting to think about the technology and companies that are no longer with us. PCMag has a great roundup (https://lnkd.in/ej44nigu) of companies and products calling it quits this year. The list includes Netflix's DVD business, which lasted much longer than I had expected. Years ago, I dabbled with Blockbuster's DVD competitor and am still surprised that it didn't take more of Netflix's market share, considering you could return the DVDs to the store and get free movies to rent from the store itself as part of the subscription. The list also includes Twitter, which I would argue did not die but instead got reborn. ;-) And AltspaceVR was fun when I used the #oculus Go in its heyday. It's also interesting to see several companies and services on the list that I didn't know had been discontinued. For example, Google Domains, Google Jamboard, and Microsoft WordPad. Are there other notables you can think of that didn't make the list? #tech #netflix #blockbuster #twitter #oculusgo #eti Rene Little Sam Evans Scott Kramer

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What are your thoughts about the latest Friend Tech Craze? Here’s my article below about the topic! https://lnkd.in/eaFXhmuV

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Reddit filed for an initial public offering (IPO) with a share price of $34 each, near the top of a stock market range.Just recently, by the end of the trading day on Thursday, its shares were 48% higher on its first day of trading on the New York Stock Exchange, valuing the company at more than $9 billion with a new share price of $50.44.Reddit, a social media-sharing site, was founded nearly 20 years ago and has since become one of the most popular websites where users can discuss various topics.Many questions have been raised about how Reddit makes money on its free social website, which allows people to browse, post, and comment for free.There is speculation that Google has paid Reddit on an agreement license deal worth more than $200 million to scan nearly two decades of user discussions to make AI more human-like.Despite all of the claims about ads placed on Reddit, some experts continue to question Reddit's valuation in billions when it is barely profitable. #Reddit #IPO #Google #AI #TheSocialTalks

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A change at TechCrunch Hi all! Connie Loizos here with a brief bulletin: I’m the new General Manager and Editor-in-Chief of TechCrunch. [Puffs on cigar.] I know, you’re busy – I get it – so I want to take just a minute of your time to explain how TechCrunch is evolving to meet your needs as we charge forward over here. First, with this new appointment, we’re going to lean even more heavily into what we do best, which is to cover the rapidly expanding startup and VC scene. It’s a world I know well as the founder of StrictlyVC, a popular daily newsletter that Yahoo has also acquired as part of this transition and which will continue hitting subscribers’ inboxes daily. Going forward, we’re going to continue telling you what, but we’re going to be diving more deeply into the who, why, and how. Second, you’re going to start seeing even more original reporting in TechCrunch. We’ll still catch you up on some of the bigger stories that you need to know, but much more of our time is going to be spent finding stories that no one else is telling you. Finally, we plan on offering you more ways to surface what’s most relevant to you. In addition to StrictlyVC, we’re going to introduce more newsletter products, more video content, more intimate events and . . . well, ...