Investor (2024)

Who is an Investor?

An investor is an individual that puts money into an entity such as a business for a financial return. The main goal of any investor is to minimize risk and maximize return. It is in contrast with a speculator who is willing to invest in a risky asset with the hopes of getting a higher profit.

Investor (1)

There are many types of investors out there. Some invest in startups hoping that the company will grow and prosper; they are also referred to as venture capitalists. In addition, there are those who put their money into a business in exchange for part ownership in the company. Some also invest in the stock market in return for dividend payments.

What is Investing?

The act of putting money into a business or organization to earn a profit is called investing. With a small business, an investor takes on the additional risk of making little to no profit as the business may or may not succeed. However, with a publicly traded company, there is a wealth of information available on the company’s financial position that will allow the investor to make a more calculated decision and enter and exit the market as they please. In the U.S, the Securities Exchange Commission (SEC) regulates the investment risk in publicly traded companies.

Types of Investors

1. Retail or Individual Investor

A retail or individual investor is someone who invests in securities and assets on their own, usually in smaller quantities. They typically buy stocks in round numbers such as 25. 50, 75 or 100. The stocks they buy are part of their portfolio and do not represent those of any organization.

However, many individual investors make trades based on their emotions. They let fear and greed dictate the stocks they buy. It is not the most optimal way to trade as stock markets are incredibly volatile, and it is often hard to predict the direction in which the stock will move.

2. Institutional Investor

An institutional investor is a company or organization that invests money to buy securities or assets such as real estate. Unlike individual investors who buy stocks in publicly traded companies on the stock exchange, institutional investors purchase stock in hedge funds, pension funds, mutual funds, and insurance companies. They also make substantial investments in the companies, very often reaching millions in dollars in value. The institutional investor is not the beneficiary of the earnings from the investment, but the company as a whole act as a beneficiary.

However, according to the UK’s HM Revenue and Customs Office, an institutional investor can either invest on behalf of others or in their own capacity. If they invested using their account, then they would not be considered an institutional investor. While some people own their shares, others own them through institutional investors who invest their money in other savings or investment accounts.

For example, a portion of many people’s paychecks is given to a pension fund each month. The pension fund uses the money to buy other financial assets to earn a profit. In this case, the pension fund is an institutional investor as they are buying shares on behalf of the people who invested their money in the fund.

Since institutional investors buy securities and financial assets at a much greater scale than their retail counterparts, they often exert a significant influence over the financial markets and the economies of nations. They are also a major source of capital for companies that are publicly listed on the stock exchange.

Individual vs. Institutional Investors

The two types of investors differ in a number of ways, including:

1. Access to resources

Institutional investors are very large companies and can take advantage of numerous resources such as financial professionals to oversee their portfolio on a daily basis, allowing them to enter and exit the market at the right time. Individual investors need to do the same on their own through research and available data.

2. Decision-making

With institutional investors, the investments are usually overseen by different individuals in the organization. For example, the board of directors makes the decision-making process more challenging as people are likely to propose different ideas on what trades to make. As an individual investor, you are your boss and the sole decision maker when it comes to buying and selling shares.

3. Identifying investment opportunities

Since institutional investors are able to access a large number of resources and capital, they are privy to investment structures and products available before anyone else. By the time investment opportunities reach from the hedge fund or private equity funds to the individual investor level, the rest are able to use second-hand investment strategies that have already been implemented by the large institutions.

Additional Resources

Thank you for reading CFI’s guide on Investor. To keep learning and advancing your career, the following resources will be helpful:

Investor (2024)

FAQs

How do you respond to an investor question? ›

How can I answer tough questions from investors
  1. Do your homework. Before meeting with potential investors, do your homework and research their past investments. ...
  2. Be prepared to answer questions about your business model. ...
  3. Have a solid understanding of your financials. ...
  4. Be clear about your business strategy. ...
  5. Be honest.
Apr 12, 2024

What questions does Shark Tank ask? ›

Top 5 Questions from 'Shark Tank' and How to Ace Them
  • What Are Your Sales? ...
  • What Is the Cost of Goods Sold and Your Profit Margin? ...
  • What Is Your Valuation and How Did You Arrive at It? ...
  • Who Is Your Target Market? ...
  • What Are Your Customer Acquisition Costs?
Dec 31, 2023

Why do Shark Tank investors talk about pre-money valuation? ›

Why do Shark Tank investors talk about pre-money valuation? It helps them decide how much ownership to take with their offer.

What to say when an investor says no? ›

Here are three things you should say at this moment that might turn this loss into a win: Stay Positive and Keep Updating: Politely ask if you can keep the investor updated on your progress, even if they've said no. This shows persistence and keeps the door open for future opportunities.

What an investor wants to hear? ›

It's important to be upfront about how much funding you're asking for and what it will enable you to do. Before committing, investors want to know their money will be used to propel your business forward and lead to a return on their investment.

What type of questions do investors ask? ›

  • Tactical questions. Tell me about the competition. How do you make money? ...
  • Personal Questions. Many investors may ask personal questions to understand what you're about. ...
  • Use of Funds Questions. Investors may sometimes ask you for your 'use of funds', i.e., how you will use the money they are investing in you.
Mar 22, 2023

How much is a business worth with $1 million in sales? ›

The Revenue Multiple (times revenue) Method

A venture that earns $1 million per year in revenue, for example, could have a multiple of 2 or 3 applied to it, resulting in a $2 or $3 million valuation. Another business might earn just $500,000 per year and earn a multiple of 0.5, yielding a valuation of $250,000.

Do sharks really invest their own money in Shark Tank? ›

The sharks are venture capitalists, meaning they are "self-made" millionaires and billionaires seeking lucrative business investment opportunities. While they are paid cast members of the show, they do rely on their own wealth in order to invest in the entrepreneurs' products and services.

Do investors get paid to be on Shark Tank? ›

It's important to note that while the sharks are paid to be on the show, the money they invest in the entrepreneurs' companies—if they choose to do so—is all their own. The money that Shark Tank investors offer is their own money and is not provided by the show.

What not to tell investors? ›

If you can't be better or cheaper, then you're going to need a very good market strategy.
  • Don't Have a Plan to Use The Investment. ...
  • Project Your Growth Based on a Similar Product's Success. ...
  • Think the Investors Must Be Smarter Than You. ...
  • Don't Be Ready. ...
  • Talk to the Wrong Investors.

What is a silent investor? ›

Investors that provide companies financial support but aren't involved in day-to-day operations and don't participate in management tasks.

How much should a silent investor get? ›

The silent partner provides their contribution. In return, they secure equity or partial ownership of your business (reflected in a percentage, e.g. 20% of your business). The silent partner steps back and lets you run the business. Once your business turns a profit, the silent partner receives 20% of the net profit.

How to reply to an email from an investor? ›

A prompt response shows that you are interested and engaged in the opportunity. Express gratitude: Begin your email by thanking the investor for their interest in your company. This demonstrates appreciation for their time and interest in your startup. Provide additional information: If the investor has asked.

How do you start a conversation with an investor? ›

You should start the conversation by talking about how you know the person who made the introduction, including why the person thought you and the investor should meet. You want to demonstrate that you've done your homework by displaying knowledge of the investor's past projects. The next step is to present your pitch.

How do you prepare for an investor interview? ›

As with an interview for any job, make sure you do plenty of research about the company before you go. See what they have done well in the last few years, along with focusing on the parts that they could improve on. Make sure you're aware of what their portfolio consists of and what kind of investments they focus on.

What is the best way to approach an investor? ›

  1. Give a Detailed Introduction. As they say, 'first impression is the last impression. ...
  2. Keep Your Emphasis on the Benefits. Investors put their money into a business for the ultimate reason – they want to make a profit out of it. ...
  3. Let the Figures Speak. ...
  4. Talk about the Dream Team. ...
  5. Ask for Their Opinion.
Jun 19, 2024

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