10 Characteristics Which Make A Truly Great Venture Capital Investor (2024)

To VC, or not to VC, that is the question?

10 Characteristics Which Make A Truly Great Venture Capital Investor (3)

Article originally featured in ValueWalk

As a VC for the past 10+ years, I have had the pleasure of meeting thousands of investors at many stages of their journeys, from analysts to first time fund managers to VCs with 30+ years of investment experience. As such, I am often asked what are the key factors in becoming a top VC.

Research suggests that entrepreneurial experience separates top VCs from other investors. However, one needs to only look at the amazing careers of industry leaders without an entrepreneurial background like Michael Moritz, Fred Wilson, or John Doerr to debunk that theory. In fact, a recent TechCrunch study found that on average, only 27 percent of the partners at a randomly chosen sample of VC firms in the US had experience working as founders or senior executives at entrepreneurial companies.

While first-hand experience of growing a business is undoubtedly a plus, experience has taught me that when assessing investors, more often than not, the difference lies in character and quality investment experience more than anything else. It’s the point of nature (character) vs. nurture (relevant VC experience, which is rare and hard to acquire). You need both, but the challenge is that unfortunately going to a great undergrad or MBA, or working at a top investment bank or consulting firm, doesn’t prepare you with the skills needed to be a great VC.

With that in mind, here are the top ten characteristics I believe make a truly great venture capital investor:

  1. Intellectual curiosity

As an investor, you never know what pitch is coming through your door next. As such, effective VCs need to be constantly clued in about emerging technologies and product trends, which requires constant learning. The best VCs are both broad and deep in their knowledge bases and are open to new ideas, and ways of thinking. The level of intellectual curiosity an individual has in my experience has been a key indicator of whether they will initially enjoy doing VC and be any good at it.

If all you’ve been is an expert and founder of a company in one particular field, it increases the chance of missed opportunities you may see and be comfortable with.

2. Dynamic thinking

Great VCs are always thinking ten steps down the road, which can split into a variety of paths, and are able to be hyper-focused on business value and potential strengths, regardless of how ‘out there’ the pitch is. Many of today’s unicorns started off as a completely different product or service, so seeing various potential successful outcomes, and backing founders who can also think dynamically about their business to produce a successful pivot at a later stage is essential.

One of the interview questions I use to test this characteristic is ‘tell me ten or more things you can do with a brick?’ Potentially great VCs will have a lot of fun with this game, while those who get stressed might not be a great fit.

3. High degree of stamina

Being a VC is draining. Many people enjoy pretending to be a shark on Shark Tank from their couch, but could you actually meet 5–10 startups a day and still be excited about your job?

Regardless of whether it is your first or last pitch of the day, VCs need to stay focused and be able to differentiate between misleading ‘shiny objects’ and the true ‘diamonds in the rough’. Just because you have seen five bad blockchain pitches doesn’t mean the next one might not be a winner.

I have had lots of success in the retail subscription box space because I have seen so many pitches in that space and learned through osmosis. Great VCs are able to look past a boring pitch to find the real potential.

4. Networking abilities

Are you constantly networking both in the investment and startup communities and corporate industries? Your network is your toolbox, and the most powerful VCs know that by leveraging their networks correctly, they can create a network effect which can be used not only for deal sourcing but also to support their portfolio companies.

Being able to source proprietary deal flow through your network is probably the number one differentiator in top VCs, and is what keeps top VCs at the top with an unfair competitive advantage. Even if an individual investor that works at a top VC isn’t all that great compared to an average VC investor, they outperform because of their access to top quality and quantity of deal flow.

When assessing potential VC investor hires, I often look at how many mutual connections I have with a candidate on LinkedIn, as this shows how much effort someone has put into cultivating their network.

But remember, quality always beats quantity when it comes to networking, so it’s important to maintain contact with your network over time.

5. Calculated risk-taking

Being able to take calculated risks is an art form. The best VCs are constantly assessing risk vs reward to get the biggest return across a portfolio of companies.

VCs need to develop key metrics and qualities they look for which allow them to quickly highlight potential outperformers. Over time this will develop into a strong gut muscle for when things feel right, but being able to do this without taking on too much risk means being extremely clear on what metrics or qualities are important to you as an investor. To do this effectively, VCs also have to have a good understanding of different markets and consumer trends to reduce market sizing and timing risks.

6. Open-mindedness

VCs need to be open to finding good ideas that initially look like bad ideas.

Sometimes entrepreneurs have unlocked a secret about a market that other people haven’t uncovered, so it’s important to have an open mind when considering pitches. That said, it is still important to support logic with facts — so you must be able to think outside the box without getting carried away in the moment or with a shiny object.

7. Willingness to get involved

Companies are looking for VCs who offer more than just capital. They want people who are willing to get involved and get their hands dirty. This could be helping the company meet business goals, find new talent or customers, or giving your two cents worth about the best direction to take the company.

In the past, I have become the interim CFO of portfolio companies in stormy waters, and have a ‘black book’ of more than 1,000+ industry contacts which I open up to my portfolio companies to help them accelerate growth. Your experience and network are equally as valuable as your checkbook.

8. Conviction

Great VCs never say maybe, instead they find a balance between gut-based decisions and methodical/data-oriented decisions, which allows them to choose between two options: pass or invest.

This is especially important if you are the lead investor on a round, because if you can’t make a decision quick, another fund may beat you to drafting a term sheet. If you are a co-investor then you may have more time as a round is coming together, but if a round is towards the end of being completed, you have to be able to move quickly too.

9. Emotional regulation

To be a VC which people want to work with, it’s best to avoid coming across as cold hearted (a common criticism of VCs). However, while the best VCs have emotional connections and positive relationships with their portfolio companies, they don’t let this affect their decision making when it comes to crunch time.

The hardest part of being a VC is deciding whether to let your underperforming companies die gracefully, die-hard, or to put in the effort to help find a way to at least get some or all of your money back by finding a safe home for the company. You need to be non-emotional in how you deal with portfolio companies and most importantly build up your stakes in the ones that are actually performing the best.

Being too quick to let companies die leads to underperformance as a VC, but investing good money after bad can also quickly lead to little or no return! How you manage your follow-on investments, and how you help your worst companies without investing more capital, is a huge part of being a great VC.

10. Business acumen

Having the ability to look across sectors and understand market sizes, market opportunities and market timing is essential. In the VC industry, being early is the same thing as being wrong.

While consultants are good at evaluating markets, VCs are often faced with the unique challenge of evaluating markets that don’t exist yet or are in their early days. In my experience, the best VCs can do an industry assessment of market size on the back of an envelope, based on solid logic alone.

10 Characteristics Which Make A Truly Great Venture Capital Investor (2024)

FAQs

10 Characteristics Which Make A Truly Great Venture Capital Investor? ›

A great venture capitalist has deep knowledge and experience in the domain they invest in. They understand the market trends, customer needs, technological innovations, and competitive landscape. They can spot opportunities and challenges, and provide valuable insights and feedback to the founders.

What makes a great VC investor? ›

A great venture capitalist has deep knowledge and experience in the domain they invest in. They understand the market trends, customer needs, technological innovations, and competitive landscape. They can spot opportunities and challenges, and provide valuable insights and feedback to the founders.

What are the most important characteristics of a firm in venture capital investing? ›

Diversified Portfolio: A key characteristic of successful venture capital firms is the ability to build a diversified portfolio of investments. They spread their risk across various sectors, stages of development, and geographies.

What personality type is best for venture capital? ›

But if you want to stand out in the ecosystem, here are the top six traits I've observed most great VC's have:
  • Curious. In my perspective, this is the main personality trait of a great VC. ...
  • Humble. This one should be a by-product of their curiosity. ...
  • Optimistic. ...
  • Analyst and Debater. ...
  • Networker. ...
  • Strategic.

What are VC investors looking for? ›

VCs will want to know what milestones — particularly those related to growth and revenue — you will hit and when. If your startup has no immediate plan for revenue, say, because product development will take time, you should be ready to list other benchmarks you will achieve in lieu of revenue.

Who makes a good VC? ›

Curiosity

You'll likely see this one at the top of most lists describing great investors, and it's true that curiosity may be the most critical trait of a successful VC. Genuine curiosity is a must! VCs might get pitched by a different founder every week and in a variety of different sectors.

How do I become a better VC investor? ›

Tips for Aspiring VC or Angel Investors
  1. Develop Your Investment Point of View. ...
  2. Identify and Evaluate Quality Deal Flow. ...
  3. Avoid Common Investment Mistakes. ...
  4. Education and Continuous Learning. ...
  5. Build a Strong Personal Brand and Network. ...
  6. Embrace Diversity and Inclusion in Investment Decisions.

Is a key criteria that most venture capitalists look for? ›

Thus, there are five key factors venture capitalists consider when scoping out an investment opportunity:
  • A strong team (even stronger leadership)
  • An innovative product.
  • Proof of concept.
  • Market size.
  • Favorable terms.

Who are the typical investors in venture capital? ›

Investors in venture capital funds are typically very large institutions such as pension funds, financial firms, insurance companies, and university endowments—all of which put a small percentage of their total funds into high-risk investments.

What do venture capitalists look for in an investment briefly describe? ›

VCs look for a competitive advantage in the market. They want their portfolio companies to be able to generate sales and profits before competitors enter the market and reduce profitability. The fewer direct competitors operating in the space, the better.

What are the 4 C's of venture capital? ›

Let's not invite that risk, and instead undertake conviction, compliance, confidence and consequences as an industry. It can not only help us preserve the best parts of the current industry, but also lead to better investments and a healthier innovation sector.

What is the best personality for an investor? ›

The Personality of Stock Market Investors
  • High Adjustment – confident and likely to tolerate failure.
  • High Ambition – motivated to compete against others.
  • Low Interpersonal Sensitivity – direct and tough.
  • High Prudence – likely to make organized, careful plans.
  • High Inquisitive – curious and interested in research.
Feb 20, 2024

What is the best personality type for investors? ›

Individualist Investors

They exercise independent thinking and put a great deal of trust in their investment research. For this reason, they are usually less risk averse than others. Individualist investors are usually self-made and hard working.

What are the characteristics of a VC fund? ›

6 Characteristics of Venture Capital You Need to Know
  • Stability. ...
  • Long-Term Investment Horizon. ...
  • Significant Disparity Between Private and Market/Public Valuation. ...
  • Entrepreneurs' Limited Market Information. ...
  • Disagreements Between Entrepreneurs and Venture Capital Investors.
Aug 31, 2023

What does a VC look for in a founder? ›

Venture Capitalists are particularly drawn to Founders who possess a unique insight into their industry—a profound understanding that others have not yet grasped.

How do VC investors get paid? ›

Venture capitalists make money from the carried interest of their investments, as well as management fees. Most VC firms collect about 20% of the profits from the private equity fund, while the rest goes to their limited partners. General partners may also collect an additional 2% fee.

What is a good ROI for a VC? ›

The National Bureau of Economic Research has stated that a 25 percent return on a venture capital investment is the average. Most venture capitalists or venture capital returns will expect to at least receive this 25 percent return on investment.

What do VCs look for in founders? ›

Venture Capitalists highly value prior industry experience in Founders they choose to back for several reasons. Industry experience equips Founders with a deep understanding of market needs, customer pain points, and the competitive landscape, enabling them to better navigate complexities and opportunities.

How much money do you need to be a VC investor? ›

Many venture capitalists will stick with investing in companies that operate in industries with which they are familiar. Their decisions will be based on deep-dive research. In order to activate this process and really make an impact, you will need between $1 million and $5 million.

What is a good size VC fund? ›

The topline: The optimal venture fund size is $200 million to $350 million, according to Santé's new analysis. These funds are able to generate higher returns via typical exits.

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